Alinea Customs Briefing Join Alinea Customs and Trade Treasury Payments for the webinar launch of The Exporter’s Playbook at 12pm on 16 December 2025
Global supply chains face rising geopolitical fragmentation, border checks are increasing, and authorities are stepping up post-clearance audits. For exporters, there are many practical challenges including getting valuation right, classifying products accurately, proving origin under free trade agreements (FTA), and using Incoterms® in a way that doesn’t create unnecessary tax or risk exposure.
Key Takeaways
- Join Alinea Customs and Trade Treasury Payments for The Exporter’s Playbook webinar on December 16, 2025, at 12pm.
- Key topics include tariff classification, customs valuation, rules of origin, and Incoterms.
- The webinar will address challenges exporters face due to rising tariffs and increasing border checks.
- Participants will learn about customs valuation, free trade agreements, and strategies to minimize delays and penalties.
- Register at https://tradetreasurypayments.com/webinars/exporters-playbook-launch to access the white paper supporting international trade.
On 16 December, Alinea Customs, in partnership with Trade Treasury Payments (TTP) and Trade Compliance professional Sylwia Nowak will host a live webinar to explore these and other exporting-related questions.
Whilst shipping and the Red Sea crisis caused tension in 2024, 2025 has been a year where tariffs have dominated the headlines – and customs and indirect tax compliance has been a key focus of global topical discussion.
Agenda
- Customs valuation: What’s the real price of a cross-border transaction?
- Harmonised schedule and tariff classification
- Rules of origin: Unlocking free trade agreements
- Incoterms® rules in practice: From misuse to mitigation
This session will reflect on a turbulent year in trade policies, and how rules of origin, tariff classification, customs valuation, and Incoterms® should be used to improve operational efficiencies.
Speakers
Deepesh Patel, Managing Director, Trade, Treasury Payments
Deepesh Patel is Managing Director and Editor-in-Chief of Trade Treasury Payments (TTP). He regularly chairs and speaks at major international industry events hosted by institutions such as the International Finance Corporation (IFC), European Bank for Reconstruction and Development (EBRD), World Trade Organization (WTO), the Financial Times and Economist Impact, as well as professional associations including the International Chamber of Commerce (ICC), International Trade & Forfaiting Association (ITFA), International Credit Insurance & Surety Association (ICISA), Bankers Association for Finance and Trade (BAFT) and Factors Chain International (FCI).
Sylwia Nowak, Global Trade Technology Manager, Safran
Sylwia Nowak is a seasoned Customs & Foreign Trade Compliance professional with a Master’s Degree in International Trade. With extensive experience in leading Brexit preparations, customs auditing and customs regulations, she excels in ensuring compliance, providing training and applying compliant duty-saving measures. Sylwia holds expertise in customs special procedures, trade compliance strategy and is an ‘alumna’ at Model WTO as well as a member of the Trade Policy Working group at Make UK and IOE&IT Membership Committee.
Holly Piggott, Director, Alinea Customs
Holly Piggott joined Alinea Customs as Director in 2019. Alinea Customs is a customs brokerage specialising in import and export clearance across ports throughout the United Kingdom. The firm is distinguished by its in-house legal expertise, offering comprehensive advisory on all facets of UK customs compliance and practice. Holly Piggott holds an LLM in International Corporate and Commercial Law. She has previously been an invited speaker in the House of Lords on ‘Exporting for Growth’ and was a participant in the Border Innovation Hub lead by the Cabinet Office.
The Exporter’s Playbook webinar will examine how international trade is harmonised through conventions established by the World Customs Organization and World Trade Organization. The speakers will also reflect on regional or agreement specific variations in application, for example, the US “first sale rule” in relation to customs valuation. Terminology in trade agreements will be addressed, for example, comparative analysis of the definition of “production” between the PAN-EURO-MED Free Trade Agreement (FTA), the Comprehensive and Progressive Agreement for Trans Pacific Partnership (CPTPP) Agreement and the UK-EU Trade and Cooperation Agreement, reveals significant variance. Finally, we will break down customs and border priorities when goods are bought, sold, transferred, or moved between entities and provide some guidance on practices that can help prevent delays, penalties, or reassessments.
Sign up to the webinar to gain access to The Exporter’s Playbook, a white paper published by Trade Treasury Payments to support companies that participate in international trade in navigating the year ahead.
Date: 16 December 2025
Time: 12:00pm – 1:00pm
Register: https://tradetreasurypayments.com/webinars/exporters-playbook-launch
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